Opinion: Linda Yaccarino won't succeed if she can't control Elon Musk
Elon Musk's decision to hire broadcast ad/sales veteran Linda Yaccarino as its new CEO may be the first good decision Musk has made since he literally carried a kitchen sink into Twitter's San Francisco headquarters on October 26, 2023.
Yaccarino instantly becomes the face of the brand and its potential savior, something Twitter desperately needs right now. The only way Yaccarino can be an effective Twitter CEO is if she obsessively uses the platform. Gone are the days when former CEO Jack Dorsey could occasionally dip his toe in the Twitter stream but generally stay above the fray. Musk lives on Twitter, and if Yaccarino wants to be on equal footing, she has to live there, too.I see I have some new followers👀...👋 I’m not as prolific as @elonmusk , but I’m just as committed to the future of this platform.
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