$17.5bn Unity acquisition proposed by software company AppLovin
It is claimed that AppLovin will offer $58.85 for each Unity share.
Adam Foroughi, AppLovin's chief executive officer, stated that combining the two companies will potentially generate"an adjusted operating profit of over $3bn by the end of 2024". "Unity is one of the world's leading platforms for helping creators turn their inspirations into real-time 3D content," Foroughi said.
Unity's engine has been used to develop popular mobile games including Call of Duty: Mobile and Pokémon Go.On this, Digital Foundry's John Linneman said,"Unity can be an amazing engine," however, games such as the God of War rip-off"probably [contribute] a little bit to the sometimes unfair distaste people have for [it]."We want to make Eurogamer better, and that means better for our readers - not for algorithms.
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