How the entertainment studio's branding has changed throughout the years.
Here, we look at the main variations of the 20th Century Fox logo over the years. First, we look at the black and white logos and then move on to the coloured logos, which were used in the movies. This early version of the logo doesn't have the searchlights we associate with the brand. That said, searchlights were used in the onscreen logo and the first print logo.In this version of the logo, the entire structure was removed and simplified text was used.
Overall, I like the new look. The logo really stands out, and the searchlight beams were dialled down in intensity, so they do not compete with the logo for attention., there was this logo. Note how it was tilted to the left and the lights were repositioned. The intensity of the gold colour was also punched up a bit. When the lights were moved, I feel the front light is competing with the logo for attention, never a good thing from a design perspective.
This version of the logo was created by CG animation house Blue Sky Studios and was used before James Cameron's Avatar.With some films, Fox allowed filmmakers to customise the monolith. An example is this snow-covered variation for Tim Burton's film, Edward Scissorhands. Looking at this logo, one can almost feel the sense of chill emanating from the logo. The monochromatic look also adds to the starkness.
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