Talk about getting swept away!
On Saturday evening on a mile-long bridge in Seoul, a near-Arctic wind turned up the drama on Nicolas Ghesquière’s first Pre-Fall runway show for Louis Vuitton. It was the kind of epic theatre only nature could orchestrate: guests wrapped their heads in blankets and passed heat packs down the rows as the icy breeze carried his models across the Jamsugyo Bridge to a suspenseful Hitchcockian soundtrack.
’s cult monster film and its lead actress. Another friend opened the show: Hoyeon Jung, the Louis Vuitton model who went on to star indirected by Hwang Dong, who – with perfect synergy – had been invited to create the scenography for Ghesquière’s first show in Seoul, turning the bridge into a massive mesmerising fountain illuminated by illusory light projections.
“It disappears when the Hangang River rises during the monsoon. It’s a feat of civil engineering that creates the illusion of disappearance/reappearance,” the designer explained. The idea of a manmade structure that interacts with nature chimed with some of Ghesquière’s previous location choices, which have included the Miho Museum in the mountains of Kyoto and the hilltop Fondation Maeght in Saint-Paul de Vence.
With its time-travelling sensibilities, Ghesquière’s work never feels more at home than on a destination-show platform. On the Jamsugyo Bridge, he illustrated that fact with a collection that imbued sportswear with silhouettes lifted from the wardrobes of history and expressed in a certain Pre-Fall ease: track tops, boilers suits, techy dresses and miniskirts, graphic puffer jackets and his signature sci-fi-soled sneakers.
Belgique Dernières Nouvelles, Belgique Actualités
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