The build-up to the Barbie movie has been a wild ride.
The Barbie movie finally hits cinemas this week and, strangely, it feels like one of the most anticipated films in history. That's perhaps partly because, as the world's most famous doll, Barbie already had a huge branding machine behind her. But the build-up to the film has also involved some strange boosts.
The Barbie build-up has given us the biggest meme of 2023, a whole genre of mashup poster art, a wonderful double entendre and a very suspicious looking burger. Here are our highlights from a rollercoaster few months in which Barbie was everything .wow EVERYONE is in this new Barbie movie pic.twitter.com/gM6L1SaHHfThe Barbie movie marketing machine got off to a great start when, intentionally or not, it created the biggest meme of the year with its.
The decision to release Barbie on the same day as Christopher Nolan's Oppenheimer, a thriller about the scientist often credited with inventing the atomic bomb, provoked to a viral sensation, as people set about creating some quite stunning mashup posters imagining a movie called
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