$69B Activision deal totally helps gamers and saves them money, says Microsoft
traveled to the capital city to meet with FTC members to persuade them not to sue Microsoft over the deal.detailed its elaborate PR efforts, which included social media pledges from Microsoft gaming division boss Phil Spencer, the FTC suit landed.by the Competition and Markets Authority , which published views from the public on Wednesday as its investigation continues.
The CMA said in September it was concerned the merger could"harm rivals, including recent and future entrants into gaming, by refusing them access to Activision Blizzard games or providing access on much worse terms." It is also wary of"combining Activision Blizzard with Microsoft's broader ecosystem" – referring to Xbox Game Pass.
Microsoft has pitched the acquisition as an attempt to boost its mobile gaming fortunes, noting that Activision's mobile revenues are much greater than its consoles. The games maker'sshowed mobile and ancillary revenues stood at $932 million for the quarter, 52 percent of the quarter's $1.782 billion in net revenues, with console topline at $366 million and PC at $363 million.
The complaint response this week said"Xbox wants to grow its presence in mobile gaming" and also said Xbox's"console lags well behind Sony's and Nintendo's."
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