A fashion turnaround and a logo no-go: hits and misses of rebranding

Belgique Nouvelles Nouvelles

A fashion turnaround and a logo no-go: hits and misses of rebranding
Belgique Dernières Nouvelles,Belgique Actualités
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As Facebook reportedly plans to unveil a new corporate name, we look at how four other firms fared

in 2015. The move was embraced on Wall Street as the company’s share price immediately rose by 5%. The new corporate identity was an umbrella for a collection of businesses including the search engine.in 2001 in an attempt to attract more corporate customers, including advertising and marketing firms, and push into overseas markets. Described by a BBC business correspondent as “a duffer” and “a howling waste of money”, the name was widely derided.

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Belgique Dernières Nouvelles, Belgique Actualités

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