Whatever age you are, the shade is being embraced more than ever
, Seth Rogen and Oscar Isaac eschewed boxes of 'Just for Men' for some salt and pepper seasoning. Of course, the distinguished George Clooney, the Godfather of Grey Hair, has been sporting the look for quite some time, and his influence quite possible kickstarted the movement. Still, there's work to be done. Last year, a study by L’Oreal Paris surveying 2,000 American men found that 44% of participants with grey hair were self-conscious about it, with 38% opting to cover it.
Men typically start the greying process in their mid-thirties, but this is entirely based on your individual genetics . “Adjusting hair care routines becomes essential to accommodating changes in texture,” says Ricmarc Dela Isla, a barber at Supply 91. “Grey hair can feel stiffer and less flexible, affecting manageability. It’s more porous, which leads to quicker moisture absorption and release. A reduced melanin count means that shine diminishes, and sun sensitivity may arise, requiring protection.
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