SailGP are seeking to boost ever increasing fan base with ‘Drive to Survive’ treatment
SailGP could be the next sport to get the ‘Drive to Survive’ treatment as it seeks to boost its ever increasing fan base.
They will hope the high octane drama, coupled with a bit of argy bargy on the high seas will show sailing in a whole new light – there’s certainly no glasses of gin and tonic or salmon shorts on display here. Viewers will be privy to the arguments, capsizes and collisions that occur among the teams battling for the $1million prize. The inclusivethat offers up equal opportunity on the F50s would also suggest it’s pretty far removed from the stuffy yacht club perception sailing has developed over many years.
“A lot of the auto racing and high level stuff, they won’t give them full access to the data whereas we can really educate people because we’re all on the same gear.
Belgique Dernières Nouvelles, Belgique Actualités
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