Omicron, which represents 5,000 clients including Apple and Pepsi, has urged its customers to stop advertising on the social media platform
The move piles further pressure onto Twitter’s new owner Elon Musk as he battles to protect the company from bankruptcy. Thousands of big global brands are being encouraged to stop promoting their products onOmicron, a media agency which represents 5,000 clients including Apple and Pepsi, has urged its customers to stop advertising on the social media platform, over fears they were seriously risking their brand’s safety., as he battles to protect the company from bankruptcy.
Musk last week U-turned on a rollout of subscriptions, as a mass of senior staff walked out and employees were told that “bankruptcy is not out of the question”. In an internal memo to advertisers Omnicom sent out last week it is believed brands were warned they should “pause activity on Twitter in the short term” as issues with the company’s roll-out of its new subscription service had “potentially serious implications” for companies advertising on the site.
Belgique Dernières Nouvelles, Belgique Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Twitter boss Elon Musk 'not above the law', warns US regulatorThe Federal Trade Commission says developments at Twitter could risk it violating regulatory orders.
Lire la suite »
Twitter (Predictably) Flooded With Fake Elon Musks and Other ImpostersIn the day since Twitter’s monthly subscription verification service went live, trolls have already begun to flood the site with accounts that impersonated public figures—sometimes with hilarious results
Lire la suite »
Musk Warns That Twitter Could Go Bankrupt, as Top Executives LeaveElon Musk, in his first address to Twitter employees since purchasing the company for $44 billion, said that bankruptcy was a possibility, according to a person familiar with the matter
Lire la suite »
US regulator FTC says it is concerned about TwitterThe Federal Trade Commission says developments at Twitter could risk it violating regulatory orders.
Lire la suite »
Musk says Twitter bankruptcy a possibility as executives exit\n\t\t\tKeep abreast of significant corporate, financial and political developments around the world.\n\t\t\tStay informed and spot emerging risks and opportunities with independent global reporting, expert\n\t\t\tcommentary and analysis you can trust.\n\t\t
Lire la suite »