Advertising watchdog finds using soundad alone insufficient to identify TikTok ads
"We told Universal Music Operations Ltd and Tasha Ghouri to ensure that their future posts were obviously identifiable as marketing communications, including where the audio content of a post was advertising, for example, by including a clear and prominent identifier such as"#ad" at a minimum."
In response to the complaint, which the regulator upheld, Ms Ghouri, said the caption clearly stated"soundad" in the first line which she believed was more than sufficient to identify the track as an ad.
Belgique Dernières Nouvelles, Belgique Actualités
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