Football clubs could be banned from advertising alcohol on match shirts or in stadiums under tough new regulations being considered by the Scottish Government.
Health campaigners have long called for a clampdown on brewers and distillers using high-profile sporting events to market their products.
Another option under consideration is a total ban on alcohol promotions in public places which would prevent drinks being advertised on billboards or at transport hubs. "We are making progress already – with our minimum unit pricing reducing alcohol sales in the off-trade – but with 1,245 alcohol related deaths last year we know that more needs to be done if we are to tackle Scotland’s problematic relationship with alcohol.
"It makes alcohol consumption seem normal and desirable when the reality is it is responsible for one in 15 of all deaths in Scotland. "Scotland has the powers to act in all of these areas. This is an opportunity for us to be ambitious and to put people’s right to health before company profits by introducing restrictions."
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