Aldi cheers record UK Christmas sales amid cost of living squeeze

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Aldi cheers record UK Christmas sales amid cost of living squeeze
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Were you one of those packing the aisles at Aldi over Christmas?

Aldi has hailed record Christmas sales as British shoppers saw their budgets squeezed by the rising cost of living.

The supermarket chain, which has around 990 stores, highlighted strong sales of fresh meat products, with poultry and pork up 28% for the month.It also recorded an almost 30% rise in sales of chilled desserts, while sales of cheese increased by around 50%. Giles Hurley, chief executive officer of Aldi UK and Ireland, said: “This year, Christmas was all about family and football as people came together to celebrate in a way we’ve not enjoyed for years.

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