Since getting her start at 16 years old, Alex Brownsell has revolutionised the industry with her technicolour editorials and at-home hair dye brand
You might not recognize Alex Brownsell’s name, but no doubt you have seen her work in dozens of magazines, all over your instagram feed and all over the streets. That is because Brownsell is one of the industry’s most prolific and notable stylists, with Gucci, Celine, and Diesel among her many clients , as well as the thousands of hair dye enthusiasts that use products from her at-home hair dye brand, Bleach.
Having grown up in a Midlands village, Brownsell hustled her way into the London scene by securing a coveted trial position with Daniel Hersheson when she was just sixteen years old. From there, she set up a makeshift salon in her East London house share and called it Bleach.
Thankfully for anyone with an interest in hair, we will be reaping the benefits of Brownsell’s creations for many years to come. Mary Cleary is the Beauty & Grooming Editor of Wallpaper*. Having been with the brand since 2017, she became an editor in February 2020 with the launch of the brand’s new beauty & grooming channel. Her work seeks to offer a new perspective on beauty, focusing on the pioneering personalities, product designs, and transformative trends within the industry.
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