Worn by the likes of HunterSchafer and Grimezsz, Alix Higgins' eponymous brand is a joyous yet tender ode to what it means to be human in today’s day and age
fell in love with the infinite potential of the world wide web. “I was just obsessed with the mythology of the internet and the depth of it,” he reminisces, “As a queer person in remote Australia, to share this interior digital world with others was quite special.”
It was through the patchworked visuals of Tumblr that Higgins, who initially dreamed of becoming an actor, discovered fashion,Unlike acting, in which you give yourself up to a character, fashion “felt like this drama of the everyday.” It was fantastical without losing touch with reality; performative while maintaining the self. “So that was the appeal at the beginning,” he muses.Higgins’ conception of fashion continues to be heavily anchored in image.
At a time when digital technology, like artificial intelligence and virtual metaverses, is increasingly pitted as the nemesis to our emotional human selves, the confidence of Higgins’ bold prints and razor-edged tailoring are a much-needed reassurance that we are still in control.ink-cartridge-esque gradients
, unashamedly digitalised polka dots, and blotted florals, walked barefoot through a sparse, concrete desert. It was an odyssey of sorts, a reminder that for all our screen-hazed days, we will still arrive here in our present, multi-dimensional, human bodies – and that’s a beautiful place to be.
Until his first collection, Higgins grew his label piece-by-piece via his own website. But even now, as he prepares for his upcoming show in May this year, the designer is still incredibly concerned with creating a through line of approachable yet elevated pieces that stay relevant from season-to-season. “That’s what I really try and imbue my brand with: a sense of belonging and immortality, that this is forever,” he says.
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