Might it do less?
in the US, alone. It was Alexa, and not Apple's own digital assistant Siri, which launched in 2011, that popularized personal digital assistants. Alexa also launched the concept, with Echo, of a smart speaker.
The problem it seems is that Amazon is spending a lot of money on Alexa development. The Wall St. Journal claims Amazon loses $5 billion a year, for a platform that is only used for a handful of activities. note that most people use Alexa to set timers, play music, do some shopping, and ask basic questions. Some use it for controlling smart devices, but it's unlikely that the majority of users are diving into the tens of thousands of Alexa Skills written for the open platform.
What the report indicates, though, is Amazon is trying to shift teams to more profitable parts of the Amazon business. It's not clear if Alexa is among those areas suffering a resource drain. In fact, Amazon told the Wall Street Journal that while it is"considering opportunities to optimize costs,” it's"as optimistic about Alexa’s future today as we’ve ever been, and it remains an important business and area of investment for Amazon.
In other words, no direct indication from Amazon that its investment in Alexa is any less than robust. Even so, if consumers don't start to expand how they use Alexa - and Amazon does understand how you use it across many of the
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