People will be given the option to pay for a new ‘ad-free’ subscription, with the cost due to be announced at a later date.
Amazon’s Prime Video is set to introduce adverts on its TV programmes and films in 2024
The platform said it was making the change to “continue investing in compelling content and keep increasing that investment over a long period of time”.People will be given the option to pay for a new “ad-free” subscription, with the cost due to be announced at a later date. Amazon follows rivals Netflix and Disney+ in introducing plans for an advert-free option on the streaming platform
Netflix launched a basic subscription plan with adverts last year, costing £4.99 per month. Its “premium” tier, which has better video quality and no adverts, costs £15.99 per month.
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