Prime suspect: Amazon to loosen logistics and delivery from EU retail
, looking into the criteria used by Amazon when selecting which seller gets to lurk in the"Buy Box" on its website. The concern was that Amazon favored its own offers or those of sellers who use the retail juggernaut's logistic and fulfilment services. The EC concluded this could create a"possible bias" in granting to sellers access to its Buy Box and Prime programs.
The"Buy Box" – which allows buyers to easily add the product to their Amazon shopping cart – is critical for sellers as, according to the Commission at the time, it shows the offer of one single merchant for a given product and"generates the vast majority of all sales."filed by California's Attorney General in the US in September.
Under today's announcement, Bezos's company has committed to treating"all sellers equally when ranking the offers for the purposes of the selection of the Buy Box winner." It will also undertake"not use any information obtained through Prime about the terms and performance of third-party carriers, for its own logistics services" and let Prime sellers pick"any carrier for their logistics and delivery services and negotiate terms directly with the carrier of their choice."
Belgique Dernières Nouvelles, Belgique Actualités
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