American Express has become a regional partner of Formula 1 in the Americas, as well as the official payments partner of next month’s inaugural Las Vegas GP.
In addition to the special focus on Las Vegas, the multi-year deal covers the Austin, Miami, Montreal, Mexico City and Interlagos events. Amex will also be a supporter of the female-only F1 Academy series. The deal is the first new sports sponsorship programme in a decade for the financial services company, which has enjoyed long involvements in basketball, golf, tennis and football.
” F1’s director of commercial partnerships Jonny Haworth suggested that it was a two-way street, with the sport also expected to benefit from the exposure that Amex can provide.
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