The tagline for the campaign read ‘channel that teen dream realness with barely-there micro miniskirts'
Adverts for PrettyLittleThing featuring 16-year-old Alabama Barker have been banned by the Advertising Standards Authority . The watchdog ruled that PLT’s campaign withdaughter sexualised the young influencer, breaking the CAP Code that states, ‘marketing communications must not portray or represent anyone who was, or seemed to be, under 18 in a sexual way.’
‘In one image, Ms Barker wore a tight-fitting short dress whilst sucking a lollipop,’ the ASA continued. ‘Another image featured Ms Barker wearing high heels and a low-cut short dress that revealed her breasts whilst spraying a water hose. Ms Barker was also shown wearing a dress taking a phone call whilst lying on a bed and licking her lips.
‘PrettyLittleThing said that they did not intend to sexualise Ms Barker and disagreed that she was portrayed in a sexual manner,’ the ASA wrote. ‘They said that Ms Barker was not asked to clutch her chest for the purposes of the photoshoot, and that in some cases her hands were held up close to the body to hold a jacket in place.
Belgique Dernières Nouvelles, Belgique Actualités
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