Could this also be the laziest rebrand ever?
Four years after closing due to collapsing into administration, HMV is set to reopenits Central London store later this year with an updated logo and under the name “HMV Shop”. The chain also plans to retrofit 14 existing shops and open 24 new sites under this new concept., the HMV Shop concept focuses instead on merchandise, music technology, live music and in-store signings.
Since then, in the past year alone, major artists like Charli XCX, Stormzy and Ellie Goulding have done in-store signings.Live music and signings will likely be particularly popular with younger fans and upcoming generations as studies show thatThis is another positive for the previously struggling retailer.
Belgique Dernières Nouvelles, Belgique Actualités
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