AngelinaJolie’s fashion brand Atelier Jolie will tap into the skills of “refugees and other talented, under-appreciated groups, with positions of dignity”.
in the south of France. But that isn’t her biggest headline of the month. This is: the actress, director, and former United Nations goodwill ambassador and special envoy is launching Atelier Jolie, a new purpose-driven brand that will utilise deadstock and tap into the abilities of “refugees and other talented, under-appreciated groups, with positions of dignity based on skill”.
Jolie posted the news on her Instagram account this morning, writing, “I’m starting something new today – a collective where everyone can create... Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers, and artisans from around the world.
Jolie’s own self-expression leans toward monochrome, minimal, mostly anonymous designs that ensure that the story is about her, not the fashion she’s wearing. Nonetheless, her personal style has been the subject of countless online articles, many on this website. What she wears to the airport, her shoes, her crop tops – all of it has driven millions of clicks over the years.
The mention of refugees is intriguing given the end last week of Title 42, a pandemic-era measure that allowed authorities to quickly turn back migrants on public health grounds. The US could see record numbers of asylum seekers moving forward. Whatever Atelier Jolie becomes, Jolie is particularly well-placed to disrupt in this area.
Belgique Dernières Nouvelles, Belgique Actualités
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