Anyone who suffers, or has suffered, with dandruff, an itchy scalp or any other common issues associated with it, will be well aware of the associated stress.
“Haircare is learning from skincare, with cool independent brands flipping the script on previously ‘shameful’ or ‘embarrassing’ concerns,” says Lisa Payne, head of beauty at. “It’s now incredibly important for brands wanting to resonate with young, clued-up beauty audiences to be real, authentic and to celebrate all visions of beauty, and not to shy away from, or gloss over, what is the reality for so many people.
Professional hair brand Kérastase says that two billion women on the planet are dealing with dandruff, so having brands acknowledge that by creating products people actually want to use is a huge step. It’s also important that these brands are launching formulas they say will have a long-term positive effect on the hair and scalp. It’s no secret that some medicated shampoos can be incredibly drying, simply because they’re packed with harsh chemicals.
However, a spate of new product launches means that people will no longer have to choose between products they enjoy using and that make their hair look and feel good, or simply just treating dandruff. Here, we’ve rounded up the crème de la crème – and we’re confident you’ll feel happy about having these bottles out on display alongside everything else in your bathroom, too.Anti-dandruff shampoo: Kérastase Symbiose Moisturising Anti-Dandruff Cellular Shampoo
Part of a new hair franchise from Kérastase, this shampoo harnesses the power of salicylic acid to buff away dead skin cells, while piroctone olamine targets dry scalps. Plus, like all of the brand’s products, it smells great.
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