Were Apple to open up to outside app stores to comply with the Digital Markets Act, companies like Amazon and Microsoft could theoretically bring their own stores to iPhones and iPads.
Were Apple to open up to outside app stores to comply with the EU's Digital Markets Act, a company like Epic may theoretically bring its own shopfront to the company's phones and tablets.
Epic boss Tim Sweeney called on US politicians to pass similar legislation, saying an EU-only edict would"leave American developers in serfdom in the nation where Apple was founded".Other tech companies that could be well-placed to launch their own iOS app stores are Amazon and Microsoft.But given the security and simplicity of Apple's own store, apps and services is a large part of the firm's appeal for many customers, they would likely need serious convincing to go elsewhere.
Angelo Zino, a stock analyst at CFRA, said he would expect most people to stick with Apple's App Store. He added:"The ultimate impact will be minimal, as most consumers are creatures of habit and are very satisfied with the platform. We expect the majority of consumers will keep the status quo." Bloomberg also reports that Apple is yet to decide whether to comply with other parts of the EU's new law, such as allowing for alternative payment systems to its own.Sky News has contacted Apple for comment.
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