Users’ tastes and behaviours are changing faster than studios’ output WorldAhead
Save time by listening to our audio articles as you multitaskA hundred years later the sign is still standing . But the film business that goes on beneath it is going through a transformation. The content that people watch, and the way they watch it, will change more in the next few years than in the century just passed.
A cinema-goer transported from 1923 would be wowed by today’s colour images and synchronised sound, still experimental a century ago. But much would feel familiar. Studio logos such as Universal’s globe and Paramount’s star-circled mountaintop appeared on some of the most successful films of the 1920s, as they do today. Disney and Warner Bros will both celebrate their centenaries in 2023.
The cinema experience is also recognisably similar. Film and sound quality have made giant leaps, as has the size of a tub of popcorn. But bigger innovations—films, curving “Cinerama” screens, Smell-O-Vision and so on—have flopped. Anything that cannot be easily reproduced at home is hard to sustain, because films struggle to break even without theMuch else is transformed, however—and looks likely to change more.
If time-travellers from 1923 were surprised that their descendants were deserting 20-foot screens for 20-inch ones, they would find the next emerging trend still harder to understand. The average American now spends 50 minutes a day watching video on hand-held devices with screens little bigger than those of Thomas Edison’s early Kinetoscope.
This would be doubly perplexing to the audiences of a century ago. Not only are consumers ditching big screens for tiny ones. They are also eschewing multi-million-dollar productions for home-made content with lower production values than films of the 1920s. Expect technology to become more advanced and output more lavish, and for audiences to shrug and turn to the blurry home videos streaming onto their tiny screens.
Belgique Dernières Nouvelles, Belgique Actualités
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