Could be a massive help to millions, this
In a bid to tackle the cost of living crisis, the supermarket giant has announced it will extend the 'Kids Eat for £1' deal until the end of the year as well as launching half-price adult main meals in its café’s from 3pm onwards.
Last summer, more than 80,000 meals a week were served across the summer to cash-strapped families. Asda’s latest Income Tracker shows that decrease in disposable income has been particularly stark for low-earning families, with 40% of UK households falling into negative income territory in May – meaning their take home pay does not cover spending on bills and essentials.A family of four can eat out as little as £8.
Kris Comerford, Asda’s Chief Commercial Officer said: “We know when families are preparing for the school holidays it can often mean an additional strain on household budgets. Our kids £1 café meal deals continue to provide a lifeline to families as we’ve served over 1,700,000 million meals since launch.
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