Following gucci’s internet-breaking Aria collection, BALENCIAGA unveils a tongue-in-cheek hack-back of Gucci’s codes 🔁
, mining creative director Demna Gvasalia’s “nonconformist rigour” as well as the “sexual tension” of his Gucci forebear, Tom Ford. Yesterday, Gvasalia returned the favour with his Spring/Summer 2022 collection – a tongue-in-cheek hack-back of Gucci’s codes, logo-prints and colour palettes, which explored “shifting senses of reality through the lens of technology.
In a film directed by Quentin Deronzier – which used planar tracking, rotoscoping, machine learning, and 3D modelling to achieve the final product – this hyper-realistic procession of ‘Douglases’ marched down a minimal catwalk in Gvasalia’s S/S22 designs, as an eerie AI rendition ofThis digitally-meta world extended to the clothes, too – which saw everything from a sweatshirt featuring the Simpsons wearing last season’s designs, and graphic prints mimicking computer icons, to replica Tesco...
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