Danish audio brand Bang & Olufsen unveils Beosound A5, its most powerful portable speaker to date, designed by Danish-Italian studio GamFratesi
, designed by Copenhagen-based, Danish-Italian architecture studio GamFratesi. Founders Stine Gam and Enrico Fratesi were already very familiar with Bang & Olufsen and
For Fratesi, the audio brand represents one of the touchstones of modern Danish design. ‘They have been so innovative, they create with simplicity, and their work is always of such high quality,’ he says. ‘We have a deep respect for the history and DNA of whoever we’re working with,’ says Fratesi. ‘We like to think about how to bring a brand with a rich tradition into the future.’ This collaboration involved delving into Bang & Olufsen’s extensive archives at its Jutland HQ.
While the recent Beosound Level drew on the linear aesthetic of the 800 and 1000, the Beosound A5 takes a more curvaceous route, an extruded pill-shape with a flat silicone top incorporating a wireless charging pad and a steam-bent wooden handle that tapers to meet the aluminium hinges at each end.
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