It's pink and beige handbags at dawn.
Of all the brand battles we could imagine, Barbie vs Burberry is one we didn't see coming. I mean, Barbie would never be seen dead in beige, right? And yet the British luxury fashion giant famous for applying the same old print to everything it makes has managed to upset the world's favourite anatomically impossible doll., just a few letters can communicate a lot.Barbie is big this year, with Warner Bros's new Barbie movie to be released on July 20 .
Mattel says the monicker would cause confusion with Barbie since it is"visually similar" and"phonetically identical". Insubmitted to the US Trademark Trial and Appeal Board, it says a BRBY mark on clothing, bags and other products would dilute its brand and mislead consumers into thinking it was a"subset or expansion" of Barbie, which appears on clothing, jewellery and cosmetics as well as the dolls.
A trademark battle has begun between Barbie and Burberry.Barbie manufacturer, Mattel, has taken legal action to block a trademark filed by Burberry for"BRBY." Mattel is claiming that"BRBY" is too similar to its Barbie trademarks.A thread 🧵#Barbie #burberry pic.twitter.com/G9PuQrqae7To be fair, it kind of has a point.
Maybe Burberry should just go for BRBRRY instead. Or maybe it should just carry on writing its name out in full. After all, it bucked trends and went back to tradition with the reveal of the nice
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