In Ofcom's annual report on the BBC, published on Wednesday, the watchdog recognised that people from lower socio-economic groups are less engaged than the rest of the population and are less satisfied with their portrayal in programmes.
In the TV watchdog’s annual report on the corporation, published on Wednesday, they recognised that people from lower socio-economic groups are less engaged than the rest of the population and are less satisfied with their portrayal in programmes.Ofcom said that audiences from lower socio-economic groups were ‘less likely’ to give a positive rating for statements such as the BBC ‘provides content made for UK audiences’ and ‘provides a broad mix of content’ compared to the UK average.
It also wants the broadcaster to set out its overall strategy for improving perceptions among disenfranchised audiences, including how it is acting on viewer and listener research. The BBC has stated it will seek to focus on sports through BBC Radio 5 Live and BBC Sounds to reach the underrepresented group It stated that about eight in 10 people aged 16 plus interact with BBC content each week in the UK and that it reaches 68% of those aged three-16 on a weekly basis.
In recent months, the broadcaster has announced a series of changes and cuts as part of its new strategy to create a ‘modern, digital-led’ broadcaster.
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