We look back at the timeless style of Bettina ❤️
was given her moniker by couturier Jacques Fath in the early 1950s. “We already have a Simone,” he told her, “You look to me like a Bettina.”
Bettina was the first French supermodel, playing muse to Fath, as well as a young Hubert de Givenchy, who named his first collection, led by the iconic full-ruffle Bettina blouse, after the redheaded model. She would later inspire Givenchy’s bestselling fragrance, Amarige. She gave wit and charm to the decade’s dramatic boat necklines, statement round buttons and elaborate fascinator hats. It was a moment of French liberation and joie de vivre, and Bettina encapsulated all of that.
she said,"I owe my success more to an expressive face, than to my good looks." Standing at only 5"5 tall, Fath designed dresses specifically for Bettina's proportions, transforming her “from a long-legged redhead with freckles to a supremely elegant, streamlined girl.” Her boyish,"Greek Shepherd" haircut inspired a generation, while Irving Penn taught her to use black lipstick to contour and contrast her face.
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