With no end to the tech downturn in sight, the industry’s titans are eyeing new markets. The bigger, the better. One candidate is finance
Save time by listening to our audio articles as you multitaskOne such boss is Microsoft’s Satya Nadella. On December 12th his company announced a ten-year deal to provide cloud-computing and data-analytics services to the London Stock Exchange Group. As part of the transaction, Microsoft has agreed to pay £1.5bn for a 4% stake in the financial-services firm.
Another big market is digital payments. These make purchases smoother for customers, while allowing tech firms to collect data to improve the overall user experience on their platforms, explains Alina Lantsberg of Oliver Wyman, a consultancy. Three in four iPhone users have now activated Apple Pay on their devices, compared with a third in 2018, according to Bernstein, a broker. Apple, Google and Meta also offer peer-to-peer transfers.
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