Boots opens online queue as website crashes after No7 launch

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Boots opens online queue as website crashes after No7 launch
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Boots shoppers are being placed in a virtual queue

Retailer Boots has been forced to open an online queueing system due to huge demand from shoppers following the launch of a brand new skincare line.

A message on the retailer's website reads: "Our website is full to the brim with shoppers now and you have been temporarily placed in a virtual queue! Don’t worry, you will be back on and shopping soon."No7's new Future Renew range is launching both in Boots stores and online this morning, and the retailer offered shoppers signs up to their waiting list for the the new range last month.

The super peptide blend – which represents the biggest cosmetic science innovation in No7’s history – contains two brand-new chemical entities, a patent-pending world-first technology that cannot be found in any other product, according to the beauty brand.

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Belgique Dernières Nouvelles, Belgique Actualités

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