Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.
The Brand Impact Awards is in its 10th consecutive year in 2023, so to celebrate, we've launched some very special Decade Awards. Client of the Decade recognises the brands and client-side teams that have performed consistently well at the awards over the years.
So congratulations to the BBC: our Client of the Decade, adding yet another trophy to the haul in 2023 withThis triple Gold-winner picked up trophies in the Culture and Entertainment categories, plus the Collaboration Award. It went on to win) innovative branding system curates the experience between programmes, effectively turning the whole junction into an extended ident.
In a dynamic twist, the 'beat' part of the logo acts independently from 'news': when users hit pre-programmed points within the Newsbeat site, it triggers an animation within the wordmark itself. To celebrate world-renowned conductor Sir Simon Rattle joining LSO, The Partners captured the conductor's movements via motion data technology. Digital artist Tobias Gremmler then transformed them into a series of powerful animations that put Sir Simon firmly at the heart of the brand.
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10 big brands with ridiculously similar logosNick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.
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