But performance by parent company AB/Inbev holds up better than expected.
The owner of Bud Light took a hit to its sales after a US boycott of the brand sparked by its work with transgender influencer Dylan Mulvaney.
AB Inbev - whose other brands include Stella Artois and Leffe - makes about a quarter of all beer sold globally and continues to claim more than a third of the market in the US. Musician Kid Rock, NFL player Trae Waynes and model Bri Teresi all shared videos of themselves shooting Bud Light cans. Ab Inbev said its own internal data showed about 80% of consumers in the US remain favourable or neutral toward the Bud Light brand.
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