What Bud Light's tepid response to anti-trans backlash against Dylan Mulvaney says about brand commitment to LGBTQ+ issues
that support anti-lgbtq policies, a classic indicator of pinkwashing. The clash is stark as anti-trans discrimination and legislation persist as a focal point in America’s political culture wars.showcased Bud Light cans featuring a picture of her face, which the brand sent her as “possibly the best gift ever” to celebrate her “day 365 of womanhood,” she said.
In a statement to TIME, Anheuser-Busch said: “From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public. Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.
“If I were a partner, an influencer or creator of a company or brand that received backlash, largely as a result of my very existence as a human being, I would want that company to stand up for me,” he addsThe debate online among the queer community and allies on whether to respect or drop Bud Light has been mixed, but some express disappointment that the beermaker didn’t say more to defend Mulvaney.
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