In recent years, excitement for the potential of virtual reality has exceeded the progress of the technology - but could 2023 be the year we see this finally change?
having been consistently missed and shifted in the years since reports about the headset first emerged. This ultimately speaks to what a headset from Apple would represent for the VR market.
With its track record of both quality and innovation, it is reasonable to expect that any virtual reality product from Apple might act as revolutionary for virtual reality in much the same way that the iPhone did for smartphones. And rival companies, like Google and Samsung, would probably seek to compete. Feasibly, a release of Apple’s rumored headset would ignite a virtual-reality arms race unlike any we’ve seen for the medium, with consumers ultimately reaping the benefits.
Big-name pop culture franchises like Attack on Titan, Stranger Things, Peaky Blinders, Ghostbusters and Jurassic Park are all coming to VR, with each hoping to match the exceptional quality of the likes of 2020’s. At the very least, each franchise’s existing popularity will draw renewed eyes and attention to virtual reality that will correspond with benefits for the medium.
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