A limited new model commemorating a long-running partnership
Breitling has undergone a complete transformation since the arrival of CEO Georges Kern five years ago. As well as cosmetic changes, including binning off outdated macho advertising, losing the environmentally questionable Breitling Jet Team and introducing the notion of luxury as something “meaningful, casual and sustainable”, it has released watches that have really connected with people.
This balancing of mainstream appeal with catering to the tastes of collectors and enthusiasts has made Breitling one of the fastest-growing brands in watches. Its turnover has almost doubled since Kern’s arrival, according to estimates.Yet aviation remains central to its identity.
Today it announces a Red Arrows limited edition version of its Aerospace, a chronograph it introduced in 1985. The 43mm chronometer-certified quartz watch comes in a titanium case whose crown-activated functions include a 1/100th of a second chronograph, a countdown timer, a second time zone, an alarm, an audible time signal and a backlit LCD display.
Breitling’s partnership with the RAF dates back to the 1930s, when it supplied its aircraft with on-board flight instruments. It has collaborated with the Red Arrows for over 30 years, and released a number of commemorative watches, most recently 2021’s“We are proud that Breitling and the Red Arrows have one of the longest running relationships between a watch brand and a military display team,” says Gavin Murphy, MD of Breitling UK.
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