Prolific support studio Certain Affinity aims to become “a household name” with the help of former Blizzard and Ready at Dawn exec Paul Sams, who has joined as its president and COO
It has collaborated on over 30 products and across more than a dozen franchises, including instalments in the Halo and Call of Duty series, as well as Left 4 Dead and Doom.
“I am blown away by what CA has accomplished over the years,” he said. “When I first saw their portfolio of releases I was amazed, and it has only gotten stronger since, including on games the world hasn’t yet seen. Certain Affinity CEO Hoberman said: “My proudest accomplishment is the value-led, inclusive, and quality focused culture that we’ve built at CA. Bringing Paul on board full-time will allow us to continue to nurture and grow these qualities, scale our business to support our game development aspirations, and frees me up to focus primarily on game development.
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