Football Insider has been told by Kieran Maguire that Chelsea will likely face contract clauses that decrease their £40m sponsorship deal if not in Europe.
report that the Blues are growing in confidence that a £40million-a-year deal will soon be approved.
The value of the Infinite Athlete deal is set to match the deal of Chelsea’s previous arrangement with British telecommunications company Three. However, Maguire has a suspicion that the ‘small print’ of the contract will decrease the sponsorship value if Chelsea regularly fail to qualify for the Champions League.If Chelsea do agree a £40million a year front-of-shirt deal, I suspect there will be certain caveats embedded into the contractThey will preserve the position of the sponsor, especially in regard to non-qualification for European competition.
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