China regulates use of motion detection to trigger smartphone ads
China's Telecommunication Terminal Industry Forum Association has issued a raft of new regulations – including one that sets rules for when motion sensors can trigger smartphones to display ads or open websites.nine sets of rules governing software development for mobile devices.
One of the documents is titled"Application software user rights protection evaluation specification — Part 7: Deception, misleading and coercion behavior." The document sets rules for when apps can use smartphone motion sensors as a trigger to show ads: the devices need to accelerate by at least 15m/s, with rotation angle of not less than 35°, and users employ their devices for at least three seconds.
Those metrics were chosen because apps currently use motion detectors to trigger ads when when users merely pick up their phones, perform movements such as entering or exiting a car, or even when a subway train's brakes engage to slow it down before entering a station.the"feature" appeared in late 2021. Apps published by Weibo and Baidu both reportedly adopted the technique, which became known as"shake to jump".
Chinese netizens were not fans because the ads and other material that appeared often proved hard to dispel. The practice was also unpopular because it subverted a legitimate feature that allowed users to navigate through an app by shaking a device. It's also just creepy.
Belgique Dernières Nouvelles, Belgique Actualités
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