China’s cheaper EVs are now filling the European market ill-served by Western carmakers, which have focused on higher-end rides
The Chinese are trying to establish trusted brands, not always from scratch. Geely has owned Sweden’s Volvo since 2010 and an affiliated investment vehicle owns 10% of Mercedes-Benz. Last month Geely bought 8% of Aston Martin, a struggling British sports-car firm. Its experience of making cars to European standards may be why its Polestar5 from Aiways, a five-year-old startup, was a finalist this year in the prestigious European Car of the Year contest.
s by 2028 may help to familiarise motorists with its cars, including a small, cheapCompetition will be tougher in the more lucrative premium segment, observes Matthias Schmidt of Schmidt Automotive.’s larger models cost about as much as similar Western cars. Fancier Chinese brands such as Nio, Xpeng and’s Wey may have missed their chance as Germany’s premium carmakers belatedly roll out more upmarkets.
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