Blizzard is preparing its Chinese players for the ultimate fear of Alliance and Horde alike: the possibility of no more World of Warcraft.
Blizzard is preparing its Chinese players for the possibility that Alliance and Horde alike fear: no more World of Warcraft. While Blizzard mostly publishes its own games, its titles have been distributed in China by NetEase for 14 years, an arrangement that both companies announced would end this October.
All videogames require a Chinese publisher and government licences to operate in China, and the CCP is paying increasingly close attention to the content of overseas titles. All new sales of Blizzard games in the region have now ended and, while you'd think other Chinese publishers would be falling over themselves to get a slice of the pie, finding an alternative partner may prove a drawn-out process.
The general manager of the Warcraft series, John Hight, published a letter to Chinese players earlier this week saying Blizzard is"working hard to develop a function that will allow you to save your game characters, props, and progress"
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