Ahead of their London Fashion Week show, design duo Emma Chopova and Laura Lowena discuss making the unfashionable fashionable, empowering women through clothes and their elusive, chaotic aesthetic ❤️
’s Spring/Summer 2023 show – an apt choice, considering the brand’s history of making the ‘unfashionable’ fashionable; previous references have included roller derby uniforms, 1980s rock climbing equipment and ice hockey kits – all of which are spun into beautiful, punky, subversive items of clothing.was in a lot of sports teams at school,” says Laura Lowena, who designs the brand with Emma Chopova from their studio in Deptford, south London .
The show will take place in Porchester Hall in Bayswater – a Grade II* listed building which Chopova describes as “ kind of shabby, with red velvet curtains everywhere” – with models walking through a maze to the soundtrack of a Bulgarian choir, heavy metal, and the noises of people playing lacrosse. Like the brand itself, the show is set to be subversive, perhaps even verging on seditious.
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