Classic UK show GamesMaster will be returning again in 2023, following a successful reboot in 2021.
The cult Channel 4 show enjoyed a successful reboot last yearClassic British TV show GamesMaster will be returning again next year, Channel 4’s sales team has confirmed.
The much-loved ’90s series made a comeback in 2021 in the form of three special episodes, broadcast on E4 and the E4 YouTube channel.The tweet calls out for sponsors looking to create branded content for the show. The 2021 episodes were sponsored by Meta Quest.A press release on the Channel 4 Sales website states that GamesMaster’s return will be in the form of a “gaming ecosystem on C4’s social platforms”.
“Last year, we brought GamesMaster back, generating an incredible 152m total impressions across all marketing, social digital and linear channels,” the release reads. “Now we want to take things even further. We want to continue to appeal to not just the nostalgic fans of the original series, but also bring GamesMaster to an even younger audience, people totally unaware of the brand heritage on 4.“This all-new take on GamesMaster 2023 would see us double down on the series’ success on social. Turning it into a gaming ecosystem on C4’s social platforms.
“This means we would still bring the entertaining gaming challenges, the nods to some of our most loved games and the unapologetic celebration of the very best of gaming culture, but we would be doing everything with a young, social-first audience in mind.”
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