Some brands have leapt on a new trend - but visually impaired people say they aren't in on the joke.
There's black text - "click here" - on a white background. And an arrow, pointing to the ALT image description label. Behind that, there's a joke or a punchline.Just a bit of light-hearted content to make their followers laugh, right?
Alt text, short for alternative text, provides a description of an image that can be used with accessibility features like screen readers.Connor Scott-Gardner is blind and says the memes are really irresponsible and encourage misuse of alt text. "Because we weren't knowing there was a picture there that said 'click here' and so you're excluded on that very fundamental level.Connor Scott-Gardner says some brands "have no interest in including blind people"
"Another layer to this is that you're seeing brands jumping on this meme who never had alt text. And who have posted things since without alt text," he says.
Belgique Dernières Nouvelles, Belgique Actualités
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