College sports is about to learn, if it hasn’t already, that when you’ve sacrificed everything at the altar of money, you no longer control where things go. And you might not like where it ends, writes chrisvannini.
. In the world they’ve all created, being tens of millions of dollars behind your biggest competitors isn’t tenable. Not in a future that probably involves schools paying players. Or a future that removes time limits on the coaching players receive. You need money to survive.
I just don’t want to see another college administrator begging Congress for help reining in NIL or tampering with the idea that it would protect college sports. They’re the ones who killed the model they wanted to protect. As Netflix rose from DVD rental company to streaming company, investors saw a new world with only one major player. With the approval of Wall Street, media companies poured billions and billions into streaming to give us apps like Disney+, Peacock, Paramount+ and more services. For viewers, it was great. Everything was available — including more college games — if you were just willing to buy in at a low price.
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