The Earth's population is 8.04billion, and yet Birmingham owner Tom Wagner claimed the club had 17bn positive media impressions in a week
Something, Wagner said, which gave the club a stellar period of exposure and headlines across the planet.the Brady factor, after all. We’re talking about one of NFL’s greatest ever, and most instantly recognisable, quarterbacks. An A-list name.
The population of the planet is currently 8.04billion. Does that mean everyone on earth somehow saw content about Brady and Birmingham in August — and then saw it again? Or did an awful lot of people view it an incredible amount of times?The Dictionary of Public Relations Measurement and Research defines an impression as “the number of people who might have the opportunity to be exposed to a story that has appeared in the media; also known as ‘opportunity to see’ ”.
Tom Scott is the founder of Little Mesters, a marketing agency based in Sheffield, England. Despite agreeing that “positive media impressions” is a strange metric, he reckons Wagner’s claim is plausible if based on a particular method.“It’s possible if you take into account any news article that mentioned Birmingham and Brady in that period,” he says.
“Maybe they are using some sort of tool that monitors sentiment and, if the TV stories reported the story neutrally, I guess you could construe that as positive.”understands that Wagner’s statement may, indeed, refer to every single Brady-related piece of content and club content, including when the same person or device has registered multiple views.
Belgique Dernières Nouvelles, Belgique Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Armed police at Birmingham house with man barricaded insideResidents are evacuated from Osborn Road as the police operation continues after more than 12 hours.
Lire la suite »
Birmingham's Black Sabbath ballet opens to sell-out audiencesThe ballet features eight songs by the Birmingham heavy metal giants.
Lire la suite »
Birmingham Airport boss warns scrapping HS2 to Manchester is a mistakeThe chief executive of Birmingham Airport says a shorter HS2 would be a mistake.
Lire la suite »
Birmingham school worker held on suspicion of grooming offenceBirmingham City Council says it is aware of the police investigation.
Lire la suite »