.TheCW has agreed to broadcast all NASCAR Xfinity Series races, beginning in 2025 and lasting through 2031.
The agreement is for seven years, lasting through the 2031 season. There were rumors that a streaming service such as Amazon could pick up the NXS races, but it never materialized.
The Xfinity Series, formed in 1982, is the final step before the top-level of the sport and has produced several future Cup champions over the years.Currently, NBC and FOX split the Xfinity races, but The CW Network has signed an exclusive deal to broadcast all 33 events, along with practice and qualifying.
This is part of a major push from The CW to feature more live sports programming. They have recently struck deals to broadcast LIV Golf Events, as well ACC football and basketball games.documentary series, which aired earlier this year. “Landing the NASCAR Xfinity Series is a game changer for The CW and our CW Sports division and represents another important building block in our programming strategy,” said Dennis Miller, President of The CW.
"Beginning in 2025, The CW will have 48 weekends per year of live sports programming. With ubiquitous distribution across one of the nation’s five major broadcast networks, NASCAR Xfinity Series races on The CW will deliver more access for fans and far more revenue opportunities for The CW and its affiliates.”
Added Brian Herbst, Senior Vice President, Media and Productions for NASCAR: “CW’s leadership shared a compelling vision for cultivating the next generation of NASCAR talent by bringing the NASCAR Xfinity Series exclusively to broadcast television and we are thrilled for the opportunity to partner with them.
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