'Somehow, we need to get a different message across – that cycling is not the preserve of the super fit but is for (almost) everyone': Cycle campaign group says cycling needs to be for everyone, not just Tour de France peloton cycling
," Vine suggested about a news story reporting the health benefits of cycling illustrated with a picture of a 'sport cyclist' in Lycra, wearing a helmet, almost certainly riding a bike costing multiple thousands."Hey, cycle in anything you like and get just a fit as helmet guy," Vine said.
Cyclox's Chivers continued:"Cycling has the potential to become ingrained in our way of life. It offers more than just sport. It can get us to work or school, help us shop and visit friends. Cyclox aims to make it easier for everyone to get on a bike and ride safely in and around Oxford, so we are interested in what encourages people to take up cycling.
Promoting some of the campaign's work, notably the women-only JoyRiders initiative, the trustee explained,"It not only shows that bikes are for women as much as for men, it also helps new cyclists choose routes that feels safe and pleasant." "The elite Tour de France cyclists are probably not the best ambassadors for cycling. Those of us riding bikes around the city take on that role. By example we may encourage others to think riding a bike is possible for them. We need to remember this as we ride and think how we can offer a positive image of cycling: smile, be considerate of others, ride confidently and take the lane when you need to, wear normal clothes.
Belgique Dernières Nouvelles, Belgique Actualités
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